OUR INFORMATIVE & INSPIRING
MARKETING & DESIGN BLOG.

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Is Your Packaging Working on All Levels?

September 12th, 2017 | Blog

As you well know, packaging is an extension of your brand. It is tangible, it is experiential, and the design needs to hit all the right points with the consumer — from color to copy, shape and symbols — to attract and sell. If it is not visually appealing, it will not be seen. If […]

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Social Media :: Is Getting A “Like” Worth Your Marketing Dollars?

August 28th, 2017 | Blog, Social Media

Most companies – big and small – dedicate a fair portion of their marketing time and budget to social media. According to a study conducted by the Center for Marketing Research at UMass Dartmouth, 88% of Fortune 500 companies are actively using Facebook and 79% are using Twitter. So now the question is: What is a “like” worth to your […]

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We’re Hiring!

June 8th, 2017 | Blog, News

We are looking for another bright, professional and imaginative graphic and web designer to join our team! This is a full time position, and we are seeking someone who has prior agency/in-house experience. Find out the many opportunities you will explore here with us. The excitement never ends! NOTE: This position in on-site, based in […]

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What’s New in the Natural Food Product Industry

March 31st, 2017 | Blog

Every year at Expo West, we get to know the latest trends in the Natural Products industry. This year was no different–we noticed upcoming developments that we think will change the market this year. For one thing, Plant Based Foods are becoming the top of the food chain. It became its own organization –Plant Based […]

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Elements Awarded American Package Design Award from Graphic Design USA

March 2nd, 2017 | Happening, News

We are excited to announce that our team was awarded an American Package Design Award from Graphic Design USA for work on behalf of our client, Uji Smoothies. The American Package Design Awards is a more than 50-year-old annual, national design competition conducted by Graphic Design USA Magazine, recognizing the best work in graphic design […]

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LET’S TALK VIDEO

March 1st, 2017 | Blog

Video has become an increasingly popular and successful tactic for promoting brands. Applying video to your marketing mix increases awareness and interaction with your brand. It is the perfect medium to tell your product and company story in a compelling and unforgettable way. Live events make for great video –– so think in terms of […]

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IS YOUR EXPO WEST SOCIAL GAMEPLAN READY?

February 28th, 2017 | Blog

Have you made your game plan for utilizing social media to its full advantage at Expo West this year? Here are 10 tips for a successful social marketing effort that will have people buzzing about your brand. 1. Plan Ahead. You write a business plan and a marketing plan – so why not a social […]

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TOP 5 TIPS FOR SUCCESS AT EXPO WEST

February 27th, 2017 | Blog

1. Plan for follow-up. We can’t stress this enough! Your results from tradeshows are only as good as your follow-up plan – the most critical phase of the tradeshow process. Preparation is key – have a plan in place from the time you decide to exhibit at a show. Planning makes following up much easier […]

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