Revolutionizing an industry

Connecticut Stone is an award-winning, family owned and operated natural stone company that has been in business for over sixty years. Along with their years of experience in the industry, they are known for their innovative use of stone. They offer a diverse selection, including a full spectrum of the finest traditional stone from all over the world, as well as innovative, eco-friendly natural stone products.

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“Elements serves as our marketing department. I rely on their team as a collaborative partner, and they deliver with creativity, quality and great service.”
Tyra Vice President, National Interior Project Group

THE OBJECTIVES

To quickly identify a strategic shift in their approach towards architects, interior designers, landscape designers and high-end builders—where previously they had solely focused on targeting masons and retail, missing the target area of repeat business and growth.

THE SOLUTION

We managed and executed Connecticut Stone’s marketing, sales initiatives and budgets including: re-branding from top down, mission and vision statements, tagline, copywriting, leveraging industry relationships for collaboration on events and editorial inclusion, photography shoots, content creation, social media planning and execution, design and development of responsive websites, SEO, pay-per-click and social media marketing campaigns, promotional videos, event planning, advertising placement and creative and redesigning all marketing touch-points with their new focus.

THE RESULTS

Connecticut Stone has experienced tremendous growth as a result of working with ELEMENTS over the past decade. We have transformed the company into an aspirational brand instead of being considered just a “stoneyard”. They continue to grow their brand to reach further, penetrate the professional market and solidify their position as the leader in the stone and tile market in New England—and beyond.