For more than 40 years, Monroe has been staffing light industrial, clerical, IT, finance and executive positions. The friendly yet professional quality of their relationships with clients and candidates sets them apart from their competition.
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Monroe Staffing
Objectives
Elements’ objective was to identify and communicate what is unique about Monroe Staffing, and support their expansion into newly-identified areas of opportunity.
Solution
Elements created a new tagline—Powered by People—to convey Monroe Staffing’s value: to be professional yet friendly, relaxed and a trustworthy partner. We designed a stationery package and compiled an image library and brand standard guide that Monroe Staffing can use in the future. To update Monroe’s social media presence, we unified their existing pages and jump-started a dedicated page with social media strategy policy and implementation. Within the brand standards, we formatted an online coded e-newsletter. To streamline their process and clear the way for further growth, we developed a comprehensive website and intranet.
Results
The first year following the implementation of the new strategic positioning, branding, sales collateral, website and processes evaluation saw an approximate increase in Monroe Staffing’s national footprint of 40% and an annual increase of over $7 million.
