Churning Interest in Ice Cream
TEA•RRIFIC!, an artisanal ice cream company, uses locally sourced ingredients to produce unique tea-infused ice cream.
THE OBJECTIVESTo create a sophisticated brand able to compete with other well-known artisanal ice-cream brands.
THE SOLUTIONIn a saturated ice-cream market, Elements developed a distinctive selling platform to support TEA•RRIFIC’s launch. We designed a graphic system that was carried from packaging to online content to tradeshows to sales and marketing materials. The system gave the brand personality and conveyed its promise of uniqueness and freshness.
TEA•RRIFIC! ICE CREAM® is taking off; media interest is growing, sales continue to increase year over year—and distribution has grown to include the Northeast and Mid-Atlantic regions and is heading west. TEA•RRIFIC! was named the Best New Product in the Edibles category at the World Tea Expo East as well as a finalist in Martha Stewart’s “Made in America” competition.