Combining the founders’ brewing skills with love for their Connecticut shoreline roots, Thimble Island Brewing Company offers well-balanced beers for a market of aficionados. The company was launched following a late-night conversation between two friends with a shared passion for craft beer.
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Thimble Island Brewing Company
Objectives
To launch this traditionally-crafted yet untraditional beer with a brand and strategic positioning that would honor its local origins—the Thimble Islands in Branford, Connecticut—while emphasizing growth from its humble home-brewed beginnings.
Solution
To match its originality, this brew required a unique design. Elements started by researching the Thimble Islands. As locals, we were particularly well positioned to capture the feeling of this seaside New England community in the branding, and we designed a logo that works well on everything from beer glasses to growlers. In preparation for their launch, we created a social media plan to build hype, designed a distinctive carved beer tap with a nautical rope design, created sell sheets, coasters, labels and packaging—and finally, developed a brand standards guide that allowed their growing team to fulfill any other ongoing design needs with a consistent look.
Results
Thimble Island Brewing Company has grown into Connecticut’s largest self-distributing microbrewery. Now producing six core beers along with seasonal and specialty varieties, Thimble Island Brewing Company opened an on-site taproom, offering brewery tours and private event space—doubling their space to meet the growing demands of their increased following.
