Archive for May, 2013

Picture(s) of the Week :: We All Scream For…

May 31st, 2013 | Picture of the Week

{photo credit: Paul Johnson}

The official start of Summer is still a few weeks away but today, you can definitely feel the heat! Not to worry, our post will help cool you down. We recently teamed up with friend and photographer Paul Johnson to shoot the new flavor for our favorite ice cream – TEA•RRIFIC! ICE CREAM.

TEA•RRIFIC! ICE CREAM has recently released a new flavor, Chamomile. We love the way the yellow packaging stands out alone but also compliments the other flavors and really…


Giveaway Thursday :: Good Reads

May 30th, 2013 | Giveaway Thursday!

{photo credit: Simone Gutkin}

Happy Giveaway Thursday everyone! It definitely feels like Summer today and I know one of my favorite Summer activities is reading at the beach. That was our inspiration for today’s giveaway – along with Amy’s popular book reviews here on our blog. So we decided to give away three of our favorite books along with one surprise title that we think you’ll love. We’re always learning and wanted to share our knowledge with these three books:

– Made To Stick: Why Some Ideas Survive and…


Here’s A Thought :: An Unofficial Start to Summer

May 27th, 2013 | Blog, Here's a Thought

{click above image to play short video}

“The Nation which forgets its defenders will be itself forgotten.” ~Calvin Coolridge

Well, we made it.

Today is the “unofficial” start of summer and there is no shortage of fun happenings.

There are the traditional cookouts, concerts and picnics, and long bike rides and boat rides; baseball games  and the opening day at the beach club … my only problem is trying to squeeze it all into one weekend!

But in all of my excitement…


T A C K W A L L :: Imagine The Possibilities

May 24th, 2013 | Tackwall

This week we spent a lot of time with friend and fantastic photographer, Paul Johnson. We shot an array of items from print collateral to coasters, ice cream to iPads. Today, we’re sharing a recently wrapped up project that we just shot – the Connecticut Stone ThinStone Brochures. We were very excited to redesign and update these brochures, especially because within the last year we have redesigned their logo, kick-started a new social media campaign and prepare to launch a new website.


News :: Here’s How To Help Our Neighbors in Oklahoma

May 20th, 2013 | Blog

Here is what I’m thinking about today. My heart is heavy and all my thoughts and prayers are in Oklahoma with the many victims from yesterday’s devastating tornado.

It’s been difficult to watch the images and see the destruction and listen to the stories of unfathomable loss. And the children …. I can’t really dwell on that thought for more than a moment. If I were there, I would be digging day and night without rest to free them – as I’m sure rescuers are right now. But my heart…


Elements Library :: “Made to Stick”

May 16th, 2013 | Blog, Elements Library


“A lie can get halfway around the world before the truth can even get its boots on.” ~Mark Twain

That is so true. But why?

And it’s not only lies – but scandals, rumors, urban legends, ghost stories, dirty jokes …

Every wonder why some ideas stick while others die on the vine?

Brothers and co-authors Chip and Dan Heath have figured out how to make our ideas memorable. In my April read, “Made To Stick”, they clearly and succinctly break it down to – yes, another dreaded acronym – SUCCESs. This…