Archive for February, 2014

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NOTED :: Funky Fresno Type

February 25th, 2014 | Blog, Noted

Old vintage signs evoke a feeling of being in a place that time has not touched.
Fresh from our trip to Fresno, California, we wanted to share some of the old neon signage that we spotted around town. I find the unique typography used on these signs inspiring – and makes me feel like I’ve gone back in time.

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:: Fresno Motel sign ::

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:: Motel Capri sign ::

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Pics of the Week

February 21st, 2014 | Blog, Picture of the Week

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We were off to a very busy start this year! Above, Chelsea takes her turn signing our Mix-it-Up holiday cards. Below images from top left to right: we worked through several nor’easters remotely, branded a popcorn company, changed our ELEMENTS color palette, fully enjoyed the holiday season, there was no time to clean my insanely messy desk, and the new Bellucci olive oil booth in production stages. Phew! Bring it on, March. We’re ready!

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What projects have you been working…

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Favorite Design Blogs

February 20th, 2014 | Blog

One of the most enjoyable ways to gain valuable creative inspiration is to browse design blogs. Whether it is a quick glance or a lengthy brainstorm session, blogs are a comfortable way to explore new styles + ideas. Here are a few of my favorite design-related blogs that
I visit throughout the week:

The Dieline :: branding / package design

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From Up North :: graphic design inspiration

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Holiday :: Happy President’s Day

February 17th, 2014 | Blog, Holiday

It’s President’s Day, and so often on President’s Day, we hear from, well, the Presidents. But what about the First Ladies? In the infamous words of Jim Carrey, “Behind every great man is a woman rolling her eyes”, so I’ve pulled together some of my favorite words of wisdom from the ladies ….

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(image of Jackie Kennedy image of

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MOODBOARD :: Valentine’s Day

February 14th, 2014 | Blog, Moodboard

After yesterday’s snow, cuddle up to your sweetheart and stay warm this Valentine’s Day with our moodboard, inspired by all things love. And for more love-ly inspiration, check out our All You Need is Love Pinterest board!

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Heart-shaped bouquet by Saipua :: Vibrant mug and mani :: Love ::
Cupid’s arrows by MandyLynne Imagerie :: Snarky love/hate Valentine
by Lionheart Prints

Featured Image :: Valentine Sugar Cookie recipe

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Noted :: It’s Snowing. Again.

February 13th, 2014 | Blog, Noted

We are all safe and warm working from home today as a nasty Nor’easter – our 13th so far this winter – pounds Connecticut … again. From the comfort of our homes, the Elements team is working away remotely – and we are getting a surprising amount done. By now, we’ve got this blizzard thing down to a science.

Here’s a shot from Elements’ HQ – storm preparation!

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This morning, I asked my team to pull on their coats and boots to quickly venture outside and share their blizzard experience from their…

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NOTED :: Still Learning …

February 12th, 2014 | Blog, Noted

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My Dad would have been 86 today.

There is not a day that goes by that I don’t miss him, think about him, and wish he were here.

I miss his hugs, his laughter, the way he said “Right-O” before he hung up the phone – and most of all – our conversations, which inevitably, often led to yet another lesson learned.

My Dad was a great teacher. He was the guy you went to for advice in any situation. He would always listen attentively, arms folded, facing you, head down, frequently glancing…

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2014 Winter Olympics :: Sochi, Russia

February 7th, 2014 | Blog, Moodboard

The 2014 Winter Olympics are finally here! I always get excited when the Olympics roll around – especially the winter games. For the next two weeks, the world will come together to watch, cheer, cry, and take pride in a way that only the Olympics can bring. My favorite Olympic events to watch are ski jumping and figure skating. What are yours? 

Don’t miss the opening ceremonies tonight on NBC, and check out the full 2014 Winter Olympics schedule here.

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Noted :: 5 Steps to Marketing Effectively on Instagram

February 6th, 2014 | Blog, Noted

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How does Instagram benefit your business?
Instagram is a popular photo sharing social channel that drives traffic to your website and encourages followers to interact with you. Instagram enlivens your brand visually and helps to tell your brand’s story. It starts conversations and, if done correctly and consistently, will engage and delight your followers who may become loyal, life-long fans.

That’s the why. Here’s the how:

  1. Start by taking a look through Instagram’s business blog. It’s chock full of great tips all geared towards marketing your business using Instagram. There are seeds of great ideas…

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