Archive for July, 2016

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HERE’S A THOUGHT :: Is It Time for a Packaging Refresh or Redesign?

July 26th, 2016 | Blog, Here's a Thought

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Redesigning or refreshing your packaging is an investment of both resources and time – but sometimes can be a necessary step.

Your product packaging is a vital part of your sales strategy as well as your brand. It’s something your customers can touch, see, interact with – and according to a study by McKinsey & Company, “Up to 40 percent of shoppers change their minds because of something they see, learn, or do – say packaging, placement or interactions with salespeople.” In short – packaging has the power…

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