Archive for September, 2016

email marketing tips

Here’s A Thought :: 10 Quick Facts and Stats to Stay Successful with Email Marketing

September 27th, 2016 | Blog, Here's a Thought

email marketingEmail marketing is far from over – but it has upped its game. To become or stay effective, you need to update your email marketing effort too. Here are ten quick facts and statistics to get you thinking about your next successful email marketing campaign:

  1. 72% of U.S. adults said they preferred companies to communicate to them via email, followed by postal mail at 42%. {PRNewswire}. Why not follow-up an email with a postcard mailing?
  2. 91% said they would like to receive emails from the companies they do…

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Picture of the Week :: Expo East

September 23rd, 2016 | Blog, Picture of the Week

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This week we were delighted to join over 25,000 natural product industry members at the Natural Products, Expo East trade show. We were able to have in depth conversations with those members about their marketing (sometimes mention how we could help!) and social media. We were engaged in many in depth social media discussions, where we combined our knowledge on the best practices to pursue. Here are some of our favorite highlights from the show!

{Pictured: Trevor from Squirrel Brew, Unreal Candy, Natural Nates, White Oak Farm and Table,…

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Here’s A Thought :: My Fall Bucket List 2016

September 22nd, 2016 | Blog, Here's a Thought

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Fall.

It’s my favorite time of year.

As the days are getting shorter, the air crisper, the leaves change color and fall from the trees, we start to feel that sense of urgency to get things done before winter sets in – just like the squirrels, we dash around madly before the end of the year.

It’s tempting to rush through fall without slowing down and taking it all in. But being the best season of living in New England, shouldn’t we?

So this year, although the light is fading…

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Here’s A Thought:: Merging Branding Into Our Instant Messages

September 20th, 2016 | Blog, Here's a Thought

There is a new transformation movement coming: social media will shift to social messaging– and marketers will need to figure out how to make the shift along with it to continue to reach their consumers. We all use social media to find information, and then use messaging apps to share content daily, but having social media consume our lives daily could actually benefit the consumer…and the producer. What if brands integrated themselves into these instant messaging apps? Imagine the reach marketing teams would gain on a daily basis!

From a recent data study by Epsilon marketing group published in AdWeek,

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On the Boards :: Uji Smoothies

September 16th, 2016 | Blog, Tackwall

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We’ve been busy with revamping a unique and truly delicious breakfast smoothie product. Developed by a man who grew up in Kenya, his smoothie product was inspired by benefits a wholesome, healthy breakfast can provide. Our client, along with his team, have sourced the best grains from various regions around the globe to create UJI Smoothies – and he wanted the new branding to reflect that commitment to quality and to bringing the best of the world’s ingredients to his product.

We are looking forward to sharing with you the finished rebranding…

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Throwback Thursday :: Your 2016 Marketing Checklist

September 15th, 2016 | Blog

There are only a couple of months left of 2016…we know, it sure has flown by. Here’s a look back at “Your 2016 Marketing Checklist” to finish out the year with every box checked. There’s still time to catch up on what you might have missed!

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Let the countdown begin – only 5 more days until 2016! With the New Year right around the corner, it’s time to start planning ahead for your 2013 marketing goals. Here are some initial steps to take when preparing your marketing…

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Our Talented Friends :: Robert Reynolds’ Inspirational Mural

September 14th, 2016 | Blog, Our Talented Friends

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Our friend and local Branford artist Robert Reynolds was featured on WTNH yesterday for his mural for the Sandy Hook Elementary school. Amy Graver at Elements offered to write his press release and help promote Robert’s donation of an amazing mural he gifted to the newly opened Sandy Hook Elementary School. This piece of artwork is featured inside the school where students will gaze upon the imagery as they walk in. Take a look at his art and his interview as Robert speaks about his choice of imagery, his desire…

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