There is a new transformation movement coming: social media will shift to social messaging– and marketers will need to figure out how to make the shift along with it to continue to reach their consumers. We all use social media to find information, and then use messaging apps to share content daily, but having social media consume our lives daily could actually benefit the consumer…and the producer. What if brands integrated themselves into these instant messaging apps? Imagine the reach marketing teams would gain on a daily basis!
From a recent data study by Epsilon marketing group published in AdWeek, 100% of consumers from four generations use the Facebook Messenger app. Of that 100%, 63% of people use it frequently. Therefore, connecting to a consumer through a medium they use frequently is obvious. Now the question becomes, what is your business doing about it?
“Over three-quarters of boomers are interested in making purchases via Facebook messenger using PayPal,” AdWeek stated in the article, “The Medium is the Message.” People enjoy having a simple, easy and productive purchasing experience, and what better place for brands to create this opportunity than an app that all generations use, and use everyday?
Additionally, consumers are also open to receiving advertisements and promotions through the Facebook Messenger application. That’s great news for marketers!
Social Media and instant messaging have become fluid in society. It’s time to make purchasing using instant messaging a part of that world for brands who wish to continue to grow. Epsilon chief digital officer of agency business Tom Edwards stated, “This shift from social media to social messaging will redefine how we, as marketers, will approach connecting with consumers.” Imagine the possibilities for your marketing. Now is the time to let Elements help your marketing effort by getting you on board with an Instant Messaging Campaign for your brand.
Facebook Messenger App
Source: Carrie Cummings. “The Medium is the Message.” AdWeek. July 11, 2016.
