Archive for March, 2017

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What’s New in the Natural Food Product Industry

March 31st, 2017 | Blog

Every year at Expo West, we get to know the latest trends in the Natural Products industry. This year was no different–we noticed upcoming developments that we think will change the market this year.

For one thing, Plant Based Foods are becoming the top of the food chain. It became its own organization –Plant Based Foods Association–and celebrated its one-year anniversary at Expo this year. According to a trend report by New Hope Media, “Whether for heart health, climate health, ecological efficiency or animal welfare, plants are fast becoming man’s best friend.” (12 trends to watch at Natural Products…

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Elements Awarded American Package Design Award from Graphic Design USA

March 2nd, 2017 | Happening, News

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We are excited to announce that our team was awarded an American Package Design Award from Graphic Design USA for work on behalf of our client, Uji Smoothies.

The American Package Design Awards is a more than 50-year-old annual, national design competition conducted by Graphic Design USA Magazine, recognizing the best work in graphic design and emphasizes the value graphic design brings to business. This year’s entries topped 2,000, and only a highly selective top 15 percent were recognized with an award in this year’s competition. We are honored to…

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LET’S TALK VIDEO

March 1st, 2017 | Blog

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Video has become an increasingly popular and successful tactic for promoting brands. Applying video to your marketing mix increases awareness and interaction with your brand. It is the perfect medium to tell your product and company story in a compelling and unforgettable way. Live events make for great video –– so think in terms of motion as you attend Expo West.

We’ve compiled a few tips to get you thinking and strategizing using video:

1. Don’t shoot video for the sake of video.

People aren’t interested in something that won’t grab their…

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