Archive for August, 2017

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Social Media :: Is Getting A “Like” Worth Your Marketing Dollars?

August 28th, 2017 | Blog, Social Media

how to get value from social media marketing

Most companies – big and small – dedicate a fair portion of their marketing time and budget to social media. According to a study conducted by the Center for Marketing Research at UMass Dartmouth, 88% of Fortune 500 companies are actively using Facebook and 79% are using Twitter.

So now the question is: What is a “like” worth to your business?

Is liking a company on Facebook, for example, really going influence you to buy more from them?

A recent study by comScore and Facebook showed that if the general population and/or your friend…