Most companies – big and small – dedicate a fair portion of their marketing time and budget to social media. According to a study conducted by the Center for Marketing Research at UMass Dartmouth, 88% of Fortune 500 companies are actively using Facebook and 79% are using Twitter.
So now the question is: What is a “like” worth to your business?
Is liking a company on Facebook, for example, really going influence you to buy more from them?
A recent study by comScore and Facebook showed that if the general population and/or your friend…