Archive for September, 2017


Is Your Packaging Working on All Levels?

September 12th, 2017 | Blog

packagedesigntipsAs you well know, packaging is an extension of your brand. It is tangible, it is experiential, and the design needs to hit all the right points with the consumer — from color to copy, shape and symbols — to attract and sell. If it is not visually appealing, it will not be seen. If it is not seen, it will not sell. Period.

In order to be effective and memorable, packaging should work on three distinct levels: visual, emotional and functional. Let me explain each level and why I feel…