Connecticut Stone is an award winning, family owned and operated natural stone company that has been in business for over 60 years. Along with years of experience in the industry, they are known for their innovative use of stone; they offer a diverse selection, including a full spectrum of the finest traditional stone from all over the world, as well as eco-friendly natural stone products.
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Connecticut Stone
Objectives
To quickly identify a strategic shift in Connecticut Stone’s approach towards architects, interior designers, landscape designers and high-end builders, where previously they had solely focused on targeting masons and retail—missing the target area of repeat business and growth.
Solution
Elements managed and executed Connecticut Stone’s marketing, sales initiatives and budgets including: re-branding from top down, mission and vision statements, tagline, copywriting, leveraging industry relationships for collaboration on events and editorial inclusion, photography shoots, content creation, social media planning and execution, website design, SEO, pay-per-click and social media marketing campaigns, promotional videos, event planning, advertising placement and creative and redesigning all marketing touch-points with their new focus.
Results
Connecticut Stone has experienced tremendous growth as a result of Elements’ creative efforts. We have transformed the company into an aspirational brand rather than a local ‘stone yard’. They continue to grow their brand to reach further, penetrate the professional market and solidify their position as the leader in the stone and tile market in New England—and beyond.
