Archive for the ‘Social Media’ Category


Social Media :: Pinterest Tricks-and-Treats

October 19th, 2017 | Blog, Social Media


In the spirit of Halloween, I’ve put together a list of Pinterest tricks, followed by their “treat” (what you can expect from each “trick”) to help you make the most of Pinterest. Let me know if you have any tricks to add to my list:

TRICK: Pin your best blog posts just after posting to your business board on Pinterest.
TREAT: You will reach a whole other audience who will pin (and share) your posts with a direct link to your blog.

TRICK: Have a photographer take images of your recent work and/or work-related happenings (speaking…


social media advertising thumbs up

Social Media :: Is Getting A “Like” Worth Your Marketing Dollars?

August 28th, 2017 | Blog, Social Media

how to get value from social media marketing

Most companies – big and small – dedicate a fair portion of their marketing time and budget to social media. According to a study conducted by the Center for Marketing Research at UMass Dartmouth, 88% of Fortune 500 companies are actively using Facebook and 79% are using Twitter.

So now the question is: What is a “like” worth to your business?

Is liking a company on Facebook, for example, really going influence you to buy more from them?

A recent study by comScore and Facebook showed that if the general population and/or your friend…